projects
Digital storytelling
Client: Croydon Voluntary Action
Challenge: A membership charity for local charities and community groups approached Griot to find ways to creatively report on its impact to its main funder and stakeholders.
Project: Using photos and icons, we developed a narrative based around a case study example of a woman who benefited from their services. We produced a cost-effective video solution that can be used to showcase their impact digitally via social media.
Promotional Copywriting
Client: Janet McNish, Counsellor & Coach
Challenge: To develop the tone of voice and copy for a printed leaflet and email marketing for a workshop for women within a tight timescale.
Project: We met with the client to find out what the aim of the event was and the content of the workshop. We developed the tone of voice and provided a template for future workshops. We also advised on ways to target email marketing and blogging.
content planning
Client: legacy business school
Challenge: Nimisha Brahmbhatt, founder of The Legacy Business School, needed standout promotional web copy and content to attract a new cohort of budding and seasoned entrepreneurs to an intensive online training and mentoring programme.
Project: Nimisha and I identified her primary social platforms and we worked together on a content marketing plan to promote the content and drive people to the sales page. I developed a series of blog posts on her website which drove people to the sales page, and were shared on social media. As a result, her list grew by over 200 followers.
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