Starting out 2019 with a goal to put your business on the map? Having consistent, high-quality content is still one of the best ways to attract readers and to convert them to leads, customers and supporters, Here are a few principles for content writing that will help you start the year right: Keep your eye […]
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When discount supermarket Iceland turned the Christmas TV advert trope on its head the response spoke volumes. Theirs was the one advert that didn?t make it to the airwaves earlier this month because advertising watchdog Clearcast deemed it too political. Iceland?s seasonal offering was a re-purposed animated video from Greenpeace telling the story of a
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As online readers we are fickle and brutal. We bounce away unpredictably at will if a homepage doesn’t hold our interest or have the information we’re hunting for. Having copy that zings on your homepage?will go a long way to making people read and stay.? If you’re looking to sharpen up your web copy here
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by Joanne Roberts Yesterday I donated online to the 999 Club’s Summer Shelter appeal It’s #SmallCharityWeek and I wanted to give to a small, local charity. But that’s not the main reason I clicked donate. For years I worked for a homelessness charity in communications. I felt I understood many of the multiple and complex
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How International Women?s Day can inspire us to find and share the stories of little-known s/heroes It?s a great time to celebrate International Women?s Day. It arrives on the wave of the global movement building up a head of steam over the past few months.?#MeToo,?#TimesUp?and the centenary of the Suffragette movement have set the stage
The Beast from the East may have landed one last blow, but it can?t stop the arrival of spring. Its signs are already here: the days are longer, the trees are budding and the daffs are coming up. For some, spring is the perfect time to review your targets for the year and think about
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