Joanne

Griot-Coronaviruswarning

How to connect with your audiences in times of crisis

  If developments last week around attempts to contain the spread of the Coronavirus have taught us anything about communications, it?s how a sudden change in context can have a massive impact on the way we connect. I?ve been reflecting on this in my recent work with a client to help them develop a content …

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What can small businesses learn from Iceland’s banned TV ad?

When discount supermarket Iceland turned the Christmas TV advert trope on its head the response spoke volumes. Theirs was the one advert that didn?t make it to the airwaves earlier this month because advertising watchdog Clearcast deemed it too political. Iceland?s seasonal offering was a re-purposed animated video from Greenpeace telling the story of a …

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